![]() There are a number of other tactics you could incorporate. Keep your animation within this range or lower. Most email templates are 600-800px wide, which works great for both web and mobile. You can use up to 256 colors in a GIF, but do you always need that in this particular design? It won’t always work, but try to limit the number to 64 or fewer. Use layers in tools like Adobe Photoshop to isolate and animate only certain areas. Very often, only a small part of an image needs to be in motion, while the background can stay still for a prolonged period. And the fewer frames there are, the lighter the GIF. In reality, you could cut the majority of frames from a video without losing any value for the viewer. A standard video plays at 24 frames a second, but that’s absolutely unnecessary in a GIF – it’s not supposed to be smooth. They’re lighter, and most GIFs don’t require smooth animations.
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